Casual Gaming
Market & Data Reports - 02/02/2008
Games for everyone
Casual gaming is triggering a revolution in the core video game industry, as well as in the sectors of edugaming, communications and the media. It offers new sources of revenue with a much larger gamer base than that of the hardcore gaming sector. IDATE estimates that by the end of 2008, the casual gaming sector made up of content created by casual game companies and a part of traditional video game publishers catalogues will be worth 9.2 billion euros, around one third of the entire industrys sales.
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| M83608 |  | PDF | 50 |
3000 Euros
1500 euros excl. VAT |  |
| M83608 |  | PDF | 50 |
3000 Euros
1500 euros excl. VAT | |
Additional copy at 300 euros excl. VAT Euros
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1. Casual gaming in terms of use, marketing and content
1.1. Pong, or the first casual game
1.2. What exactly is casual gaming?
Casual games vs traditional games
Casual gamers vs committed gamers
Nintendo as a catalyst
1.3. The casual game range
Casual game genres
Game formats
The hits
1.4. The casual gamers profile and habits
2. Industry breakdown
2.1. Industrial context
2.2. The value chain
Developers
Publishers
Aggregators, distributors and retailers
Distributors
Retailers
Other organizations
2.3. Services that bring success
Community services
Matchmaking services
Ranking and scoring services
Reward services
Information, entertainment and promotion services
2.4. Revenue models
Try before you buy
In-site and in-game advertising
Micro transactions
Tournaments
Retail
Subscriptions
Advergames
Mobile phone games
3. Markets: challenges, trends and outlook
3.1. Trends in casual gaming
Casual games on all systems
Media groups converge on casual games
Social games as the future of online casual gaming
Casual gaming as more than a growth driver for the audiovisual sector
The arrival of 3D
3.2. Challenges along the value chain
Development: establishing expert creativity
Traditional publishing: integrating the changes brought about by casual gaming
Casual publishing: growing fast enough to challenge the competition
Online console stores: becoming a retailer and virual world operator
Aggregation: catalogue volume and quality
Distribution: providing visibility
Retailers: maintaining a sought-after position
3.3. The outlook for the videogame market 2008-2012
The global videogame and casual game markets
The global videogame market by geographic zone: EMEA, Asia Pacific, North America, Latin America
The casual game market by support: computer, mobile phone, portable console, home console, online
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How is casual gaming defined?
What is the profile of the casual gamer?
From developer to retailer: the organizations involved in the industry.
What are the business and revenue models?
Global outlook 2008-2012: the videogame market, the casual game market, the videogame market by support.
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