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Market Reports

IDATE's market report programme for 2010 constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets. More than just a catalogue of publications, this constitutes a concrete manifestation of our drive to create a unique tool geared towards understanding and monitoring the Telecom, Internet and Media sectors.

4 research formats designed to provide a comprehensive view on your market:
  • Market & Data Reports - market analysis (PDF report + Excel Database)
  • Innovation Reports - indepth analysis of key innovations
  • Watch Services - IDATE continuous services
  • Focus Notes - Hot topics


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    TV 2.0
    Innovation Reports
    10/01/2007
    more Starting with a detailed look at the way that the online TV and video offer is developing, combined with an in-depth analysis of the tools and technologies paving the way for TV 2.0, this report will explore the strategies of the market’s players and the way that the “fundamentals” are evolving (advertising investment trends and any regulatory changes) in a bid to give their view on the conditions surrounding the emergence of TV 2.0 and to put forward a scenario which illustrates these.
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    more At a time when fixed-mobile convergence offers are coming onto the scene in growing numbers, most of them aimed at residential users, this market report provides a round-up of the stakes and challenges involved in convergent fixed and mobile services through analysis of the most representative case studies from around the globe.
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    IP Video Distribution
    Innovation Reports
    10/01/2007
    more Increasingly, the Internet Protocol is being used to distribute television services. But the protocol, which has become common to a wide array of fixed and mobile networks, offers myriad scenarios and options for implementation. This shift favours the emergence of new entrants, in particular telecom network operators, service providers and aggregators. This study has two objectives: on the one hand, to provide a frame of reference enabling a more focused appreciation of the changes and challenges associated with turning to IP for video distribution; on the other hand, to gain a sense of what the market for video over IP will look like in the near future with regard to services, players and systems.
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    Internet Giants 2.0
    Innovation Reports
    10/01/2007
    more Spurred in large part by the growing ubiquity of broadband, innovation on the internet has never been healthier. The online giants (Google, Yahoo!, Microsoft, eBay…) naturally top the ranks for the most popular flagship services, and are developing aggregation strategies for new high-potential services (blogging, VoIP, video, mobile, etc.). Technological innovation (new products and services) is at the very heart of the internet giants’ strategies – all locked in a battle for audience, which has led to the launch of a host of new services, to increasingly broad (sometimes too broad!) diversification and to a very active partnership and acquisitions policy.
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    Network Outsourcing
    Innovation Reports
    10/01/2007
    more This market report carried out by IDATE try to answer the following question: Can network outsourcing become the norm of the industry? We believe this question falls within a much broader one on the future models of telecom operators. As carriers in advanced markets face usage, growth, globalization and regulatory challenges, they will increasingly steer away from their generalist positioning to improve their return on invested capital.
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    Businesses’ Migration to VoIP
    Innovation Reports
    10/01/2007
    more The corporate voice market is currently in the process of switching from traditional telephony to ToIP. This market report examines the options available to businesses when migrating to IP telephony, gauges the current state of the migration, positions the offers being marketed by the leading players and supplies a growth outlook for both supply and demand.
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    Personal TV
    Innovation Reports
    15/05/2007
    more The world of TV is gradually entering an era of personal programming. To evaluate the revenues generated by personal TV in Europe by 2012, this report sets out to determine the different aspects of personal TV and describe the offers available, together with the factors that encourage and hinder development of this new television paradigm.
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    Radio Spectrum
    Innovation Reports
    15/05/2007
    more Access to the radio spectrum is a critical requirement for all sectors using wireless technologies, such as media, mobile communications, defence and civil aviation. In the telecom sector, spectrum allocation decisions, spectrum harmonization and spectrum availability are key to both equipment vendors and operators. This year, the ITU will hold the World Radiocommunication Conference, where ITU radio regulations will be updated and the rules that will define the spectrum landscape for the years to come will be agreed on a global basis. This report looks at how the perception of radio spectrum is evolving today and which players are best placed to seize significant shares of spectrum assets.
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    Analogue Switch-off
    Innovation Reports
    15/06/2007
    more The gradual substitution of Digital Terrestrial Television (DTT) for analogue terrestrial broadcasting started several years ago in the major developed countries which, for the most part, have already set their switch-off date. Nevertheless, the rollout and implementation of this double process of cut-off and digitalisation have proven to be very different from one country to another and show the various approaches to the arrival of digital broadcasting. This IDATE study first presents an overview as well as a perspective on the various switch-off methods in Europe, the United States and Japan. It then analyses the major cutover issues and highlights the magnitude of repercussions on the entire audiovisual sector, well beyond just the cut-off stage.
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    Innovations in Bundles
    Innovation Reports
    15/07/2007
    more This IDATE report explores the innovations being brought to the service bundles marketed by telecom operators: incumbent carriers, cablecos, ISPs and mobile operators. It will examine the most innovative bundles – those that combine several components of the quadruple play, those built around a core service such as TV, internet access or mobile calling, or those where innovation lies chiefly in the area of pricing.
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    Podcasting
    Innovation Reports
    15/07/2007
    more Professional and amateur publishers now have access to the latest in content broadcasting-podcasting, responding to the increase in mobile audio and video demand. This report analyses the technologies used, consumer feedback, business models and podcasting market prospects up to 2012.
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    Femtocells - Investigation of a work in progress
    Innovation Reports
    15/10/2007
    more Femtocells have seemingly gone from cult to mainstream in the space of a year. Despite this, no femtocells have been deployed commercially and considerable hurdles must be overcome before units can be rolled out on a wide-scale basis. As such, the approach of this report is to present the views of leading experts from the vendor and operator communities, as well as a summary of the activities of all concerned in bringing femtocells to market. It is hoped that this will provide an effective overview of the market as it stands now, albeit one that is necessarily incomplete and a work in progress.
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    Enterprise Mobile Offering
    Innovation Reports
    15/11/2007
    more This report takes stock of the current state of enterprise mobile voice and data services. By conducting a detailed analysis of the catalogue of business services marketed by eleven European operators in the five largest European countries, it picks out the underlying market trends in network strategy: 3G+, Wi-Fi, handsets, wVoIP… and range of services: segmentation, content, formats, billing modes... Based on information gathered from a survey conducted in France, it then presents a number of indicators on the integration of mobile in business (take-up, consumption, budgets, planning, etc.). Lastly, by cross-checking the information produced from this analysis with supply and demand, the report offers a current and medium-term assessment of the enterprise mobile services markets.
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    Content exchange and piracy
    Innovation Reports
    11/01/2008
    more Content exchange online is evolving profoundly. P2P solutions are constantly being perfected. New platforms, such as news groups, stock & share platforms and video sharing sites, are developing at a rapid pace and private solutions, such as closed communities and the use of instant messaging, are now becoming more available. IDATE’s report presents the value-added chain of content exchange on the Internet, technical innovations and key players, based on a number of case studies. It offers components for measuring piracy and sets out the main tools for countering illegal exchange.
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    TV channel strategies on Internet
    Innovation Reports
    11/01/2008
    more Faced with a slowing growth rate of ad revenue for the small screen and the rising popularity of off-the-grid viewing, TV channel operators are working to forge themselves a position on the web to take advantage of the huge increase in advertising investments in this medium. Capitalising on the strength of their media brands, broadcasters are offering new TV services online. This “new media” strategy, which is being deployed by TV channels across the board in North America and Europe, is forcing changes in media chronology, new business models and a change in the TV broadcaster and aggregator businesses – moving from the delivery of a push type TV service to the distribution of programmes in pull mode, while working to create a more personalised and interactive relationship with viewers.
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    NGA Regulation
    Innovation Reports
    02/02/2008
    more This IDATE report examines the challenges that arise from the transition from PSTN to Next Generation Access Networks. The study illustrates different types of fibre-based network architecture and their specific implications in the competition arena. The issues identified are further presented in a European regulatory context.
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    CDN, P2P & Cloud computing
    Innovation Reports
    02/02/2008
    more Current trends in Web architecture provide the basis for Internet service players to leverage Internet infrastructure to deliver powerful new services. This report analyses traffic trends and the new challenges of video, APIs and Web 2.0 and reviews the datacentre strategies of Internet giants, their offerings now accessible to third parties. It examines how the evolving CDN and P2P markets are enabling new services for smaller Web players, and the initial telco reactions to traffic growth.
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    The SaaS model
    Innovation Reports
    02/02/2008
    more The software industry is in the throes of a radical transformation, as the dominance of the proprietary license-based model is waning and the software-as-a-service approach is gaining ground – offering pay-as-you-go online business shareware solutions. This market report will examine the rapidly changing environment of online business services and SaaS marketing strategies.
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    Advertising
    Innovation Reports
    15/02/2008
    more At a time when the same content is available on a multitude of platforms, where players that once operated in very distinct areas now find themselves competing with one another more and more, and where “free” is becoming the dominant business model, this new IDATE market report provides an in-depth examination of the changes at work in the advertising market.
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    Video Games on Mobile Phones
    Innovation Reports
    15/02/2008
    more Over the next two to three years, the mobile gaming sector will undergo numerous technical, editorial and industrial changes, taking it into an era of prosperity that will not come without the risks associated with accelerated growth. The main conditions for change are now becoming established: broadband networks are being deployed, usage is confirmed with new game genres, handsets can now compare with dedicated gaming platforms, publishers are perfecting their editorial strategies and digital distribution services are taking shape… the sector is now ripe!
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    Network Saturation?
    Innovation Reports
    15/02/2008
    more The sustained growth in Internet traffic and its expansion over the next few years could result in saturation of the infrastructure. Faced with such a prospect, how can the players involved plan for sharing the required investments and, more importantly, how can operators position themselves to capture the value associated with distributed content.
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    The Future of the Press: Online Strategies
    Innovation Reports
    15/04/2008
    more This report provides a figure-backed examination of the press’s migration to the Web, analyses the lessons learned so far and how the written press in Europe and the United States is adapting to the transition, and identifies the options available to print publications.
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    Mobile Handset Dynamics
    Innovation Reports
    15/05/2008
    more With the surge of the wireless communication market, the complexity of handset electronics has grown exponentially, from delivering a basic voice functionality to enabling access to real time videos and data services anytime, anywhere. With the development of multimedia applications on mobile, speedier and more energy-efficient components are needed, as low-power applications are one of the key features of the wireless communications market.
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    more This report addresses the next major disruption for the Internet, coming from the potential connection of billions of machines (with M2M) and trillions of objects (with RFID and the Internet of things). It assesses the key technologies to accelerate such a development, the applications that are or will be the most relevant in a connected mode and the early positioning of the industry players on this promising market.
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    more While debates intensify on using the digital dividend, with the switch-off due date approaching in several countries, IDATE focuses on the opportunities that these additional resources could offer to terrestrial TV channel producers to establish their strategic position, strengthen their competitiveness and grow their revenue, in an increasingly competitive environment.
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