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Mobile TV Solutions

Market & Data Reports - 15/07/2008 Mobile TV Solutions

Will open solutions compete with 3G & broadcast?

The Mobile TV market is a myriad of consolidation, and solution vendors are running hard to adapt. Their services can be based on linear TV channels, on-demand contents or rich media applications. The delivery vector could be existing cellular mobile networks, dedicated broadcast solutions or alternative provisioning, notably through open systems. And they have to deal with a variety of standards and formats.


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1 - Introducing Mobile TV

1.1 Multiplication of wireless technologies
• Cellular and BWA technologies
1.2 Mobile TV technologies
• Dedicated (unlimited) terrestrial only broadcast solutions
- DVB-H, ISDB-T, DMB-T, Media-FLO
• Combine terrestrial and satellite technologies
- DMB-S, DVB-H+/DVB-SH
• Mobile cellular telecoms solutions
- Architecture for mobile TV over 3G networks
- MBMS/BCMS
- TDtv
• Next generation mobile TV distribution
- 4G: focus on LTE and WiMAX
- Growth of hybrid solutions

2 - The mobile content delivery technical chain

2.1 Content creation
2.2 Content platform
2.3 Delivery system
2.4 Network delivery
2.5 Terminal
2.6 Overview of the DRM technologies

3 - Mobile TV technologies: Market trends by region

3.1 Europe
• Cellular based video still drive the market
• DVB-H won the terrestrial mobile TV race
3.2 North America
• Cellular based solutions in the USA
• MediaFLO leads Terrestrial dedicated broadcast in the USA
• Mobile satellite based solutions to develop
3.3 Asia
• Cellular service
- Japan, Korea, China, Australia
• Broadcast standards co-existence
- Japan, Korea, China, Rest of Asia
3.4 Rest of the World
• Africa - Middle East
• Latin America

4 - Key players analysed

4.1 Multiplatform players
• Alcatel Lucent
• Ericsson
• Huawei
• Motorola
• Nokia Siemens Networks
• Thomson Grass Valley
4.2 Mobile CDS Specialists
• MobiTV
• NextWave / PacketVideo
• Nunet
• Qualcomm
4.3 Head-end / encoding platforms
• Envivio, GlobeCast, Harris Broadcasting, TDF, UDCast, Vidiator
4.4 Advanced mobile TV services
• Bluestreak, Expway, Mobixell Networks, Streamezzo, Vantrix

5 - Issues at stake

5.1 Affect of consumption environment on winning mobile TV solutions
5.2 Frequencies' availability & investments
5.3 Multiplatform solutions, ready for take off?

6 - Alternative mobile TV solutions

6.1 Web-based Mobile TV solutions
• WiFi/WiMAX for outdoor reception
• Place/device shifting

6.2 Indoor and sideloading mobile TV
• WLAN, femtocells solutions for indoor?
• Sideloading

6.3 "Off network" mobile TV solution
• Stand alone terminals

6.4 Any opportunities for open platforms?
• On net cellular video
• Unlimited data plan
• Dedicated broadcast networks
• Off network solutions

7 - Guidelines
• What are the mobile TV solution trends?

• What are the bottlenecks of the mobile content delivery technical chain?

• Will quality of service be the main differentiator?

• Who are the leading solution vendors and how are they positioning themselves?

• What are the technical challenges for operators and service providers?

• Will open mobile video solutions develop and what impact will they have on the mobile TV solutions market?


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