1. Mobile handset market and components
1.1. Mobile handset market
Global handset volume, a rising market
But a declining average selling price
Mobile handset segmentation
A booming 3G handset market
Market development: still a growth market for the next 5 years
Global handset market shares
2. Building Block Technologies
2.1. Mobile Phone Architecture: evolution through integration
Focus on the main handset components
2.2. Leading edge mobile phones
2.3. Baseband and Application Chipsets
2.4. Storage Components
Logic Interface: definition of NOR and NAND Flash
Structural Interface: a story of bits
Properties of current Flash memories
3. Building blocks market
3.1. Global handset baseband chipset market
Baseband chipset market in volume
Global baseband handset chipset market in value
Baseband chipset market by vendors
3.2. Global handset application chipset market
Application chipset market in volume
Application chipset market in value
Application chipset market by vendors
3.3. Mobile Storage market overview
NOR flash market
NAND flash market
Synthesis
Flash Memory producers increasing production and production capacity
Flash memory partnerships
Major Partnerships between flash memory producers
4. Market Drivers
4.1. Baseband and applications market drivers
An emerging chipset connectivity market
- Wi-Fi
- Bluetooth
- GPS
Mobile multimedia development
A bipolarization of the handset market
4.2. Mobile storage market drivers
DRM development in mobile content
Impacts on the storage market
Implications of device convergence
Mobile entertainment and content development
4.3. Impact of market drivers on the storage industry
Impact #1 on the storage industry: evolution of mobile architecture
Impact #2 on the storage industry: greater storage needs
Impact #3 on the storage industry: from embedment to online storage
4.4 Towards Next Generation Components
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